Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry - Marc Benioff, Marc R. Benioff, Carlye Adler

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.

With Marc Benioff's candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook--including Benioff's proprietary management tool, V2MOM--any business can go against the grain, rapidly change the game, and learn how to achieve lasting success. These are also distilled into a 5-step approach called V2MOM, an acronym for vision, values, methods, obstacles, and measures.

It is written in a unusual, but very good, style of making 111 points about how Benioff and his team created and grew Salesforce. The focus he showed through the creation of the firm is impressive. That being said I don't see why Benioff's 'system' for creating and growing his company is necessarily a recipe that will work for others or what differentiates the theory from so many other theories abounding these days.

It is well-structured in ten complementary parts about startups, marketing, events, sales, tech, corporate philanthropy, globalism, finance, leadership, and success.

Awesome book for anyone who has any desire to ever start their own company.

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The last lecture by Randy Pausch, Jeffrey Zaslow

The Last Lecture goes beyond the now-famous lecture to inspire us all to live each day of our lives with purpose and joy!

“We cannot change the cards we are dealt, just how we play the hand.”
—Randy Pausch

A lot of professors give talks titled “The Last Lecture.” Professors are asked to consider their demise and to ruminate on what matters most to them. And while they speak, audiences can’t help but mull the same question: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy?

When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn’t have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave—“Really Achieving Your Childhood Dreams”—wasn’t about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because “time is all you have...and you may find one day that you have less than you think”). It was a summation of everything Randy had come to believe. It was about living.

In this book, Randy Pausch has combined the humor, inspiration and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.

The last lecture -
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Randy Pausch - Points on How to Improve your Life

In a letter to his wife Jai and his children, Dylan, Logan, and Chloe, he wrote this beautiful "guide to a better life" for his wife and children to follow. May you be blessed by his insight.

POINTS ON HOW TO IMPROVE YOUR LIFE

Personality:
1. Don't compare your life to others'. You have no idea what their journey is all about.
2. Don't have negative thoughts of things you cannot control. Instead invest your energy in the positive present moment
3. Don't over do; keep your limits
4. Don't take yourself so seriously; no one else does
5. Don't waste your precious energy on gossip
6. Dream more while you are awake
7. Envy is a waste of time. You already have all you need..
8. Forget issues of the past. Don't remind your partner of his/her mistakes of the past. That will ruin your present happiness.
9. Life is too short to waste time hating anyone. Don't hate others.
10. Make peace with your past so it won't spoil the present
11. No one is in charge of your happiness except you
12. Realize that life is a school and you are here to learn.
Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
13. Smile and laugh more
14. You don't have to win every argument. Agree to disagree.

Community:
15. Call your family often
16. Each day give something good to others
17. Forgive everyone for everything
18. Spend time with people over the age of 70 & under the age of 6
19. Try to make at least three people smile each day
20. What other people think of you is none of your business
21. Your job will not take care of you when you are sick. Your family and friends will. Stay in touch.

Life:
22. Put GOD first in anything and everything that you think, say and do.
23. GOD heals everything
24. Do the right things
25. However good or bad a situation is, it will change
26. No matter how you feel, get up, dress up and show up
27. The best is yet to come
28. Get rid of anything that isn't useful, beautiful or joyful
29. When you awake alive in the morning, thank GOD for it
30. If you know GOD you will always be happy. So, be happy.

While you practice all of the above, share this knowledge with the people you love, people you school with, people you play with, people you work with and people you live with. Not only will it enrich YOUR life, but also that of those around you.


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